Michael Boamah, International Communications Manager at BETC Paris
2024 saw the rise of running culture with run clubs and running wear becoming omnipresent.
This year, we are seeing hip-hop artists swerve into the running craze. But why? It turns out that running and hip-hop culture are actually more alike than we would think. Sure, both rap and running come from the streets. But, there is more to that.
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Source: The Drum
Industry News
