Sainsbury’s has launched an ad showing the retailer’s focus on fundraising for the Royal British Legion’s poppy appeal.
The ad, which celebrates 20 years of the supermarket supporting the charity, informs consumers they can purchase and recycle poppies, make in-store donations and buy exclusive poppy merchandise – including a tote bag by British designer Amanda Wakeley.
The retailer will hope to top the £4.5m raised for the charity in 2013 with the drive.
Sarah Ellis, head of corporate responsibility and society, said: “We are always delighted to welcome poppy collectors into our stores and this year customers and colleagues are more involved than Read full story ›
Source: The Drum
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