By Amy Houston

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall giant with oversized ears, intent on making the holiday season truly “phizz-whizzing.”

Sainsbury’s has debuted its annual Christmas ad and it’s a fantastical take on the 1982 BFG book by British author Roald Dahl.

The ad features a charming blend of real-life scenes starring a Sainsbury’s employee named Sophie, seamlessly interwoven with animated sequences of the friendly giant, bringing a touch of whimsy and warmth to this festive tale.

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Source: The Drum