The South Korean companied bet big to promote the new handset off the back of a 2014 that saw Apple dominate the high end of the smartphone market and startups such as Chinese company Xiaomi create Android phones with comparative performance but at half the price.
For the Galaxy S6 launch Samsung took a humorous, tongue-in-cheek approach to its marketing and drafted in James Cordon in the UK to push the handset’s design and quality but in an entertaining way.
But its markrting gamble on its new flagship phone isn’t paying off as well as the company had hoped. Samsung Read full story ›
Source: The Drum
Industry News