By John Glenday

South Korean technology giant Samsung has begun supporting ad blocking plug-ins for its Android enabled smartphone range amidst growing demand from consumers for content blockers.

Rolling out from today alongside regular software updates the change will reduce loading times and mobile usage once installed by negating the need to download additional content.

Advertisers have been concerned with the rise in ad blockers since the launch of such software on Apple’s Safari browser back in September, to widespread demand, but since then enthusiasm has tailed off.

Thus far Android users have been unable to take advantage of the offer to the same degree however Read full story ›

Source: The Drum