Samsung launched a campaign in the UK earlier this year to show off the interaction between its TVs and its phones.
Taylor said that was the first element in its new strategy of showing off the entire ecosystem, of which its new focus on VR is a part of. The next stage of the campaign, he said, was to work that into its activation around the Olympics.
“We’ll soon gear up for the Olympics. We are a big sponsor, it’s a big year for sport and a big year for Samsung. One thing is there is a desire for us to tell Read full story ›
Source: The Drum
Industry News