San Miguel has inked a deal to sponsor the Picturehouse Pop-Up season, with the beer company’s UK brand lead saying the move will aim to both drive awareness and demonstrate its values to younger audiences.
The series of events, organised by cinema network Picturehouse, will see several classic movies – like Clueless, Withnail & I, and Back to the Future – screen in the open air across 10 locations in the UK.
From May until September the bar will be propped up by bottles of San Miguel. According to Dharmesh Rana’s, the firm’s senior brand manager, the partnership is Read full story ›
Source: The Drum
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