By Thomas Hobbs

The Most Shocking Second A Day ad, created by agency Don’t Panic, first launched in March 2014. It depicts an ordinary girl’s life in London should the city experience something similar to the Syrian conflict.

Save the Children has decided to repackage the campaign with a new DRTV ad. It ends with a call for donations and new shots of a real-life Syrian child refugee, alongside the message: “Just because it isn’t happening here, doesn’t mean it isn’t happening.”

READ MORE: Charities suffering donor apathy

Liz McCrae, head of acquisition at Save The Children, said the move ties Read full story ›

Source: Marketing Week