While I have a good relationship with my fellow colleagues, and on the whole they get the benefit of marketing, whenever it comes to a new campaign or the annual budget planning exercise, they seem to forget all the good work my team have delivered over the preceding 12 months.
Interestingly, I think part of this is because as an industry we do ourselves few favours. I have long-standing beef that our trade body has done little to establish the credentials of our profession among the finance and commercial directors at the same table; plus the fact that our professional qualifications Read full story ›
Source: Marketing Week
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