By Bennett Bennett

Millennials sunk their teeth into this year’s Shark Week lineup, according to research from YouGov.

The annual marine carnivore extravaganza was the network’s buzziest, the firm’s BrandIndex revealed: giving the Discovery Channel a 19, it’s highest ‘buzz score’ so far this year. This may be due in part to a lineup that featured celebrities like Shaq and Ronda Rousey, brand partnerships and interesting collaborations with Shark Tank and Guy Fieri.

The eight days of programming overall brought a huge lift to the network, but amongst those in the 18-34 year-old bracket, that buzz went Read full story ›

Source: The Drum