By Sherilyn Shackell

There is a much quoted definition used by the Chartered Institute of Marketing: ‘’Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This might be true but quite apart from the utter blandness of the sentence, it’s certainly not the entire picture. Not any more.

In my opinion, it diminishes the unlimited power and potential impact that marketing can make. Of course, marketing can, ultimately, sell stuff – which is arguably the point – but in today’s society great marketing has the potential to transform lives, open up unlimited possibilities, provoke debate, make change happen, Read full story ›

Source: Marketing Week