By Minda Smiley

AB InBev’s Shock Top is making its Super Bowl debut this year with a spot featuring HBO’s ‘Silicon Valley’ star T.J. Miller and the brand’s orange slice mascot, Wedgehead.

Created by Anomaly Toronto, the ad kicks off the brand’s ‘Live Light Unfiltered’ campaign that will see Miller taking part in digital ads and in-person appearances for the brand throughout the year.

In the spot (extended version above), Miller and Wedgehead toss insults at one another in a bar.

After Wedgehead tells Miller he looks like he peaked in middle school, the comedian tells the orange slice he’s awfully sassy for someone without a Read full story ›

Source: The Drum