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Simplification, client structures and horizontal platforms: Sorrell details his plan to improve WPP’s financial success

on Apr 4, 2018 | 0 comments

By Charlotte McEleny

The market conditions for the advertising holding groups are tough and almost all are shifting their structures to better serve clients and weather increased technological disruption, WPP included.

The negative impact on WPP’s share price has been swift and significant, with its share price now sitting at the lowest point since around 2013, falling from its highest in February 2017. WPP, and its CEO Sir Martin Sorrell, have detailed the long and short term reasons for this extensively in analyst presentations, and it has already started the process of consolidating its agency brands at the end of Read full story ›

Source: The Drum