By Shawn Lim

Singapore-based Church of Our Saviour (COOS) has launched a campaign to celebrate Christmas and the completion of its new building.

The campaign uses witty visuals to reach its audiences, which COOS believes are intelligent, visually literate and well-informed.

The church tapped one of its members Ed Cheong, who is the former chief creative officer of Ogilvy Asia Pacific, who enlisted the help of Francis Wee, the former executive creative officer of Ogilvy Singapore, Michael Ng of Mindflyer and creative agency Blak Labs to create the campaign.

“After 30 months of construction, the church building is now bigger, better and brighter,” said May Lim, Read full story ›

Source: The Drum