By Shawn Lim

Singapore-based payment services provider NETS has refreshed its branding on its 35th anniversary to showcase its commitment to providing customers good brand experiences.

NETS is Singapore’s national debit scheme, enabling customers of local banks like DBS, OCBC and UOB bank as well as HSBC, Maybank and Standard Chartered bank to make payments using their ATM cards or mobile devices at more than 118,000 acceptance points in the country.

As part of the new branding exercise, it has launched a campaign called #NETSTakeOnMe, aimed at its target customer segment of youths, millennials, baby boomers and the silver generation.

In 2018, 90% of users Read full story ›

Source: The Drum