By John Glenday

Sky has partnered with US native advertising specialists Sharethrough with a $5m investment in the emerging technology firm.

Sharethrough specialises in software which enables publishers to monetise their websites and apps with non-interruptive adverts that blend in with surrounding content and provides advertisers with an automated means of matching campaigns to specific sites.

This will see Sky Media, Sky’s advertising sales team, offer access to Sharethrough software when running campaigns across Sky’s suite of websites and apps in addition to its own AdSmart service.

The deputy managing director of Sky Media, Jamie West, will also take a position as observer on the board Read full story ›

Source: The Drum