By John Glenday

Kevin Bacon’s screen career is in freefall for his latest EE stunt in which the actor is seen dropping out of a tempestuous sky to deliver his latest telecoms message.

‘Parachute’ sees Bacon draw a parallel between skydiving and the knot in your stomach that accompanies running out of data, arguing that no one need endure the sensation of uncontrolled panic with EE.

Taking a tumble before arresting his descent with an EE-branded parachute, Bacon informs UK customers that backup data on essential apps such as WhatsApp and Maps is safe, even after they exceed monthly data caps.

Pete Jeavons, marketing Read full story ›

Source: The Drum