By Seb Joseph

For those marketers perturbed by the viewability and creative challenges of getting their ads on smaller screens a viable alternative would be to run their ads on the big screen where those problems are non-existent, according to Sky’s director of media Andrew Mortimer.

His thinly veiled ribbing of online media (unsurprisingly) came at DCM’s annual upfront earlier this week, where the narrative was squarely focused on trumpeting cinema as one of advertising’s sleeping giants. For the country’s biggest advertiser, cinema is a medium that “has some very compelling attributes”, particularly at a time when many brands are starting to question whether Read full story ›

Source: The Drum