By Lisa Lacy

In 1935, cosmetics brand Max Factor launched Pan-Cake, the first commercially available foundation that was originally developed for Hollywood actresses appearing in Technicolor.

Sixty-ish years later, Dean and Davis Factor, the great-grandsons of Max Factor himself – who was the makeup artist behind the eponymous brand – launched a makeup brand of their own, Smashbox, to meet the demands presented by professional shoots at their photo studio, which also happens to be called Smashbox.

Now, Smashbox Cosmetics is teaming up with creative agency Omelet to give consumers, retail partners and influencers behind-the-scenes access to it all in a 360-degree virtual Read full story ›

Source: The Drum