The company behind Snapchat has inked a deal with analytics and measurement outfit DoubleVerify (DV) in a bid to better assure advertisers that ad dollars spent on the video-sharing platform won’t risk their brand safety.
DV has today (May 30) announced that it has conducted an independent review and validated Snap’s means of assessing the quality and appropriateness of content posted by its 166 million users.
The Snapchat brand safety protocol – a method of preventing ads from appearing next to inappropriate user-generated content – is the first phase of the duo’s collaboration, with the pair Read full story ›
Source: The Drum
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