NBC is going for gold with Snapchat, extending the pair’s partnership to bring coverage from the 2018 Olympic Winter Games to users in the US.
The move follows on from a $500m investment in Snap from NBC as part of the tech upstart’s March IPO.
Announcing the news, NBC said the pair will partner to bring “unique” Olympic Winter coverage from South Korean host city PyeongChang next February.
Content will include daily updates Snapchat‘s user-generated service Our Stories as well as official Publisher Stories. Footage uploaded to Our Stories will showcase behind-the-scenes and fan moments, while Read full story ›
Source: The Drum
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