The company behind Snapchat has inked deals with analytics outfits DoubleVerify (DV), Integral AdScience (IAS), plus Oracle-owned Moat in a bid to better assure advertisers that ad dollars spent on the video-sharing platform won’t risk their brand safety.

The tech vendors have announced the tie-ups with each also confirmed as founding members of the Snapchat Brand Safety Coalition, after the separate outfits conducted their own review of Snap Inc’s brand safety protocols.

Wayne Gattinella, DV, chief executive officer and president, said the coalition would provide a “meaningful layer of protection for brand advertisers.”

David Hahn, IAS, chief product officer, said: Read full story ›

Source: The Drum