It has been called many things, sparked countless office battles and split opinion throughout the world, nonetheless, THAT dress became the centre of attention courtesy of a simple optical illusion.
On Friday the dress went viral, trending in the UK on Twitter with four separate hashtags #TheDress, #DressGate #WhiteandGold, and #BlackandBlue.
The only thing social media users were incapable of agreeing on was its actual colour.
Several brands got involved and tried to solve the issue.
Adobe
MT @hopetaylorphoto: #TheDress problem has been solved s/o to @Adobe and @Lightroom: pic.twitter.com/y4nzLeI2PN
— Adobe (@Adobe) February 27, 2015
Source: The Drum