For the launch of the Xperia X line of smartphones in Barcelona this morning (22 February), Sony played a film that suggested that people’s preoccupation with their phones is making society less “human”. It asked: “Will connected devices make us happier… more human?”
These sentiments were echoed by Sony Mobile Communications CEO Hiroki Totoki, who said: “Smartphones are such a big part of our lives that we may not realise how much time we spend looking down [at them] and how much we miss what is happening around us.”
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Source: Marketing Week
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