Google last week clarified its plans for a ‘privacy-first web’, confirming the obsolescence of the third-party tracking cookie as well as rubbishing suggestions that alternate identifiers could replicate them. As adtech stocks took a battering off the back of the news, we caught up with Sir Martin Sorrell who explained how the changes will impact S4 Capital – his answer to a modern marketing network.
As the world’s largest web browser with stakes in huge advertising and content platforms, Google’s move away from third-party tracking towards anonymized cohorts grouped by interest is widely felt to have implications for the Read full story ›
Source: The Drum
Industry News