By Shawn Lim

South East Asian consumers define themselves as “digitally curious” or “digital explorers” and look forward to brands delivering more digital experiences and services.

More consumers in the South East Asia region (78%) label themselves digitally curious than their global counterparts from the US (59%), France (55%), Germany (57%) and the UK (64%), according to the VMware Digital Frontiers 3.0 Study.

Some 69% of consumers in South East Asia reported that the Covid-19 pandemic had forced them to engage with brands digitally and they found the experience to be enjoyable. In contrast, fewer people in US (40%), France (40%), Germany (33%) and UK Read full story ›

Source: The Drum