The 2022 Fifa World Cup will, when it finally arrives in November, bring plenty of on-the-pitch competition. But off-pitch competitions are already heating up: for betting companies, advertisers and all sorts of other players to gather the biggest possible share of the buzz the tournament will generate. For The Drum’s Sports Marketing Deep Dive, Justin Deaville, managing director of agency Receptional, tells us that now’s the time to start the fight for share of attention by focusing on SEO.
The World Cup. It’s the world’s largest sporting festival. It is an event like no other, filled with emotion and hope.
Source: The Drum
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