Sportswear brand Asics has launched an in-store personalisation tool at its Hamburg store, Product Advisor, to bring a digital user experience in to the physical retail environment.
Created by digital marketing and technology agency Amaze, the tool uses a variety of interactive technologies, which are able to interact with each another.
Using a connected wall-mounted screen and iPad, rich 4K video, depth and motion tracking cameras are combined to attract and react to passing customers. By answering a series of questions through the iPad, customers are matched to their recommended shoe, in line with their personal preferences and current running Read full story ›
Source: The Drum
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