By John Glenday

Spotify has introduced a new proprietary tool offering music marketers a way to measure how their campaigns drive listening and engagement on the music streaming portal.

Dubbed ‘streaming conversion metrics’, the tool is available via Spotify’s self-serve advertising platform. It forms part of the streaming giant’s wider efforts to demonstrate to artists and labels how advertising within its walls can directly influence specific outcomes.

Mariah Czap, digital marketing manager at independent label Yep Roc Records said the tool would be useful in letting labels see how listeners are taking action even after they hear an ad.

“The new metrics give us Read full story ›

Source: The Drum