By Shawn Lim

Almost a year since its launch in India, Spotify believes its report card so far represents both success and learning as it prepared well from a product, content, and brand perspective.

Neha Ahuja, head of marketing for India at Spotify says this shows in the feedback the platform has heard for its user experience, playlists, and the quirky marketing campaigns it created to ensure relatability to its users.

“Great validation of this is the fact that we won the Users Choice App award for 2019, on India’s Google Play Store. Specifically, on marketing, we’ve been focused on Read full story ›

Source: The Drum