By Tim Healey

From actor to pastry chef to agency leader to cupcake chain CMO, Michelle Wong’s career has been – to say the least – vibrant and varied. She tells Tim Healey why those experiences have made her the marketer she is today and why creative directors are no match for fearsome French head chefs.

You have been agency side – Leo Burnett, Draft FCB, M&C Saatchi – and then president and managing partner at Dailey. Then you moved client-side to become CMO at Sprinkles. Please walk us through your career to your role today.

LinkedIn only tells half the story. My career path Read full story ›

Source: The Drum