Standard Chartered has launched an ad that aims to show that the brand’s purpose-driven story is not skin deep, by showing how it takes action against illegal poaching.
The brand has launched a video globally that explains how it uses its network and scale as a global bank to track the money in illegal poaching and report the activity to the authorities.
The ad, by TBWA Singapore, ties into a major brand campaign called ‘Here for Good’, which explains the brand’s position that a bank can be a force for good in the world.
Emma Sheller, Read full story ›
Source: The Drum
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