By Open Mic

Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert opinions, in order to show brands how they can best plan for a festive period that will be like no other that has gone before.

The report collates research from a number of sources including, but not limited to, work undertaken alongside Influencer’s key insight partner IBM Watson and from research by Influencer in partnership with GlobalWebIndex. Insights suggest that consumers will be spending more on Christmas than ever before; families in the UK are planning on spending 25% more on Christmas presents than Read full story ›

Source: The Drum