By Sam Bradley

The impact of narrow gender stereotypes on men’s mental health is better understood than ever before. But as adland grapples with how to tackle the problem, there’s debate over whether it’s best to reinvent expectations around gender stereotypes or try to abandon their use altogether.

Alex Grieve has a problem with Peppa Pig. “Or, more specifically, Daddy Pig. Because as a daddy, I don’t see myself reflected back.“

The chief creative officer of AMV BBDO avows that: “I am not inept, lazy or hopeless. I like flowers, cooking and, as it happens, cleaning. When my football shirt gets dyed pink in the Read full story ›

Source: The Drum