Global TV revenues grew by five per cent in 2014 to reach £244bn, according to new figures from Ofcom.
The annual International Communications Market Report put the boost down to a growth in advertising and an increasing demand for subscription services.
Subscriptions were found to be the key driver of growth, rising by 5.4 per cent to reach £125bn. Following close behind at 5.3 per cent was ad revenue which clocked up £99bn globally, while income from public sources (such as the BBC licence fee) grew at a more modest 1.7 per cent.
Global advertising spend grew overall to £283bn in 2014 Read full story ›
Source: The Drum
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