Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Study links OOH advertising with increase in search and social media brand activity

on Aug 16, 2018 | 0 comments

By John Glenday

effective use of OOH

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media.

The study, named Standing on the Shoulders of Giants, measured both Power OOH across 62 cases and non users of OOH across 109 cases where it found that brands which allocated 15% or more of their media budget towards the OOH segment benefited from a significantly greater social media uplift than those brands which shunned the segment entirely.

It was found that almost half (48%) used OOH for brand building, with Read full story ›

Source: The Drum