By Tony Connelly

The emissions scandal which has engulfed Volkswagen in recent weeks and its attempts to cover up the wrongdoing has had a catastrophic impact on the publics’ perception of the brand image according to a new study by YouGov BrandIndex UK.

The German car manufacturer’s manipulation of its emissions in some of its diesel cars has rocked the company and resulted in the resignation of its chief executive, Martin Winterkorn.

YouGov BrandIndex UK has revealed how the public’s perception towards the brand image has changed throughout the scandal. The Volkswagen brand health was measured across four key indicators; index, buzz, quality, Read full story ›

Source: The Drum