By Lisa Lacy

TV and digital video analytics firm Ace Metrix has revealed its list of the most emotionally impactful Super Bowl ads since 2010, which it says US viewers found the most inspirational, heartwarming and humorous, as well as the least relatable.

The lists were derived via natural language processing, or “scientific calculation based on the frequency of emotive words and phrases used in viewer comments,” Ace Metrix said.

“Using advanced NLP and analytic techniques, we are able to…scientifically derive emotional scores based on actual reaction among at least 500 unique viewers of each ad,” said Ace Metrix chief executive Peter Daboll in Read full story ›

Source: The Drum