Personalization. Sustainability. It’s impossible to avoid these topics as a marketer in 2022. But how can they work together to drive responsible decision-making and consumer loyalty? Cecily Hart and Jessica Goldesgeyme, senior consultants at Frog, explore how brands can leverage the untapped relationship between these two buzzwords.
It’s common practice for brands to publicize sustainability goals, and consumers now expect it. But the extent to which these goals actually impact their behavior is up for debate. Brands have the ability to help consumers make informed sustainable decisions about their consumption – and 75% of consumers actually want brands to Read full story ›
Source: The Drum
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