By Paul Newbury

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a step back and look at the bigger picture. As a result, the marketing funnel (the process by which someone moves from having a need through to final conversion) has become the spine of consumer approach and engagement.

The funnel itself has three general themes, which cover all markets and marketing philosophies :

Smart marketers create campaigns which cater for each Read full story ›

Source: The Drum