By Gillian West

Ted Baker has unveiled a new e-commerce website targeting shoppers in the US.

Led by neoworks, the American site forms part of the British brand’s ongoing programme to raise its online presence internationally following a 48 per cent uplift in UK e-commerce activity between January and June 2014, following the launch of a new platform in October 2013.

The look and feel of the new site, initially created by Poke, has been extended and localised for the US site by the Ted Baker in-house team. Using two flexible page templates, the site guides men and women along two Read full story ›

Source: The Drum