Simon Birkenhead, director of global ad sales at Telefonica, has urged marketers to stop getting distracted with the latest devices, admitting that although lots of companies will be showing off new gadgets at Mobile World Conference this week, “the reality is they are not going to look any more different to the ones from the year before.”
Speaking at Technology for Marketers & Advertisers conference, he explained: “The iPhone, born in 2007, doesn’t look too different today from what it did seven years ago. The iPad was born in 1993, it was called the Apple Newton. That was the Read full story ›
Source: The Drum
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