Marketing is changing. The traditional approach, which viewed the customer journey as a linear funnel, is broken.

Today, with the massive proliferation of marketing channels, businesses and brands are expected to reach out to new and existing customers on the customers’ terms. Customers expect you to be present on the channel of their choosing when they want and, just as importantly, to back off when they don’t.

With so many channels to choose from, the prospect of creating effective cross-channel campaigns can seem daunting and beyond the current resources available to many marketers. However, in its latest audio podcast, Read full story ›

Source: The Drum