Tennent’s latest marketing drive has it playing on its Scottish tinted humour by asking what it asserts is one of life’s most pressing questions ‘Will it fry?’ in a new web miniseries.
Inspired by the viral YouTube show ‘Will it Blend’, Tennent’s has created its own version of the show titled ‘Will it Fry’ and has applied a distinctive gallus twist to the new branded content series.
It stars Glaswegian comedian Gary Little, referred to as The Fryer, and his work experience assistant Christopher. Together the two experiments with which popular gadgets can survive the fryer.
The first episode features a Read full story ›
Source: The Drum
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