Tesco and Marmite are the brands that have so far defined Brexit according analysis from martech company Amobee.
The company measured social media mentions and digital media content volumes, to collate which brands were most intricately tied to the UK’s process of formally exiting the European Union, submitted today Wednesday (29 March).
Supposed pricing wars between Tesco and Unilever brand Marmite were to thank for populating the top two in the list between 28 December 2016 and 28 March 2017. The clash was dubbed MarmiteGate and it was the highest profile (and Read full story ›
Source: The Drum
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