The brief for the third edition of Transport for London’s (TfL) annual diversity competition focuses on ageism by challenging brands to make their campaigns more representative of mature consumers.
“We are responsible for one of the most valuable advertising estates in one of the most diverse cities in the world,” says Chris Macleod, director of customer and revenue at TfL. “This is why it is vital that we play our part in making sure campaigns are truly reflective of London’s diversity.”
What is the Diversity in Advertising Competition?
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Now in its third year, TfL’s Diversity in Advertising Competition was inspired Read full story ›
Source: The Drum
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