Every year Ofcom explores the UK’s media consumption in depth, helping marketers, buyers and planners serve ads to the right people on the right platform at the right time. It has now dissected 2021, helping us to understand the trends we’ve seen this year.
Ofcom’s fifth annual Media Nations report explores consumption habits across broadcast TV and radio, as well as digital delivery including online video and audio streaming. Amid generational shifts, new tech and platform launches, and a return to the norm on much of 2020’s pandemic behavior, there’s a lot of ground to cover.
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Source: The Drum
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