Social and video ad tech business Adknowledge has appointed its first CEO for its Asia business, Matt Sutton, eyeing huge growth for the region as brands shift spend to digital.
Speaking to The Drum about his new role, Sutton said bigger opportunities lay ahead for ad tech businesses in Asia because so many brands are yet to shift any significant spend into digital.
“Markets like the UK and US have grown to a point where you get single digital percentage growth year on year and within that there’s a lot of competition. The market ends up quite static and people are trying Read full story ›
Source: The Drum
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