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The best creative should leave you feeling a little scared

on Feb 19, 2025 | 0 comments

By Jenny Sagstrom

Fear can guide us, but hinders creativity. Jenny Sagström of Sköna explains when to heed red flags, and when to override your ‘lizard brain’ in pursuit of great creative.

At the end of a recent job interview, I asked the candidate if he had any reservations about joining the team. Though he felt good about our agency, he said he feared for the industry’s future. His father was a roofer, he explained, once among the highest-paid roles on construction sites – until prefabricated roofs changed everything. He told me: “I don’t want to become a roofer.”

Fear plays a real role in Read full story ›

Source: The Drum