By Doug Zanger

Sports content and marketing, especially in the US, is wide open and messier than a Mark Sanchez run in crunch time. In fact, at our first “The Big Messy”, a panel discussion on “messy” topics in the industry, it was clear that there is an emerging inflection point where brands, sports, technology and creativity collide.

Included in our conversation at the 4As in New York City earlier this month were Brian Cristiano, CEO Bold Worldwide; Julie Frahm, director original programming & production SNY; Amy Snelling, group account director SapientNitro and John Turner, SVP Publicis Media sports.

One of the themes Read full story ›

Source: The Drum